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Privacy Policy




  1. Introduction
    1. Efreshli.com (“Efreshli” or “we”) operates an e-commerce platform consisting of a website and mobile application (“Platform”), together with supporting logistics and payment infrastructure, for the sale and purchase of consumer products in the Arab Republic of Egypt (“Territory”).
    2. These general terms and conditions shall apply to customers of Efreshli and shall govern your use of the Platform and related services.
    3. By using our Platform, you accept these general terms and conditions in full. If you disagree with these general terms and conditions or any part of these general terms and conditions, you must not use our Platform. 
    4. If you use our Platform in the course of a business or other organizational project, then by so doing you:
      1. confirm that you have obtained the necessary authority to agree to these general terms and conditions;
      2. bind both yourself and the person, company or other legal entity that operates that business or organizational project, to these general terms and conditions; and
      3. agree that "you" in these general terms and conditions shall reference both the individual user and the relevant person, company or legal entity unless the context requires otherwise.
  2. Registration & Account
    1. You may not register with our Platform if you are under 18 years of age (by using our Platform or agreeing to these general terms and conditions, you warrant and represent to us that you are at least 18 years of age).
    2. You may register for an account with our Platform by completing and submitting the registration form on our Platform.
    3. You represent and warrant that all information provided in the registration form is complete and accurate.
    4. If you register for an account with our Platform, you will be asked to provide an email address/user ID and password and you agree to:
      1. keep your password confidential;
      2. notify us in writing immediately (using our contact details provided at section 23) if you become aware of any disclosure of your password; and
      3. be responsible for any activity on our Platform arising out of any failure to keep your password confidential, and that you may be held liable for any losses arising out of such a failure.
    5. Your account shall be used exclusively by you and you shall not transfer your account to any third party. If you authorize any third party to manage your account on your behalf this shall be at your own risk.
    6. We may suspend or cancel your account, and/or edit your account details, at any time in our sole discretion and without notice or explanation, providing that if we cancel any products or services you have paid for but not received, and you have not breached these general terms and conditions, we will refund you in respect of the same.
    7. You may cancel your account on our Platform by contacting us as provided at section 20.
  3. Terms & Conditions of Sale
    1. You acknowledge and agree that:
      1. the Platform provides an online location for buyers to purchase products from a range of brand-owner, retailers and manufacturers (“Sellers”);
      2. we shall accept binding sales, on behalf of Sellers; and
      3. a contract for the purchase of a product or products will come into force between the buyer and Efreshli, and accordingly you commit to buying the relevant product or products upon confirmation of purchase via the Platform.
  4. Returns & Refunds
    1. Returns of products by buyers shall be managed by us in accordance with our returns policy, as may be amended from time to time. Acceptance of returns shall be in our discretion, subject to compliance with applicable laws of the Territory.
    2. Refunds in respect of returned products shall be managed in accordance with the refunds policy, as may be amended from time to time. Our rules on refunds shall be exercised in our discretion, subject to applicable laws of the Territory. We may offer refunds, at our discretion:
      1.  in respect of the product price;
      2. delivery fees, and
      3. by way of store credits, wallet refunds, vouchers, mobile money transfer, bank transfers or such other method as we may determine from time to time.
    3. Returned products shall be accepted and refunds issued by Efreshli, for and on behalf of the Seller.
  5. Payments
    1. You must make payments due under these general terms and conditions in accordance with the information on the payments page on the Platform.
  6. Rules About Your Content
    1. In these general terms and conditions, "your content" means:
      1. all works and materials (including without limitation text, graphics, images, audio material, video material, audio-visual material, scripts, software and files) that you submit to us or our Platform for storage or publication, processing by, or onward transmission; and
      2. all communications on the Platform, including product reviews, feedback and comments.
    2. Your content, and the use of your content by us in accordance with these general terms and conditions, must be accurate, complete and truthful.
    3. Your content must be appropriate, civil and tasteful, and accord with generally accepted standards of etiquette and behavior on the internet.
    4. 6.4. Your content must not be illegal or unlawful, infringe any person's legal rights, or be capable of giving rise to legal action against any person (in each case in any jurisdiction and under any applicable law). Your content must not infringe or breach:
      1. any copyright, moral right, database right, trademark right, design right, right in passing off or other intellectual property right;
      2. any right of confidence, right of privacy or right under data protection legislation;
      3. any contractual obligation owed to any person; or
      4. 6.4.4. any court order.
    5. You must not use our Platform to link to any website or web page consisting of or containing material that would, were it posted on our Platform, breach the provisions of these general terms and conditions.
    6. You must not submit to our Platform any material that is or has ever been the subject of any threatened or actual legal proceedings or other similar complaint.
    7. The review function on the Platform may be used to facilitate buyer reviews on products. You shall not use the review function or any other form of communication to provide inaccurate, inauthentic or fake reviews.
    8. You must not interfere with a transaction by: (i) contacting another user or Seller to buy or sell an item listed on the Platform outside of the Platform; or (ii) communicating with a user or Sellers involved in an active or completed transaction to warn them away from a particular buyer, Sellers or item; or (iii) contacting another user with the intent to collect any payments.
    9. You acknowledge that all users of the Platform are solely responsible for interactions with other users and you shall exercise caution and good judgment in your communication with users. You shall not send them personal information including credit card details.
    10. We reserve the right to remove any content in our discretion for any reason whatsoever.
    11. If you learn of any unlawful material or activity on our Platform, or any material or activity that breaches these general terms and conditions, you may inform us by contacting us as provided at section 20.
  7. Our rights to Use Your Content
    1. You grant to us a worldwide, irrevocable, non-exclusive, royalty-free license to use, reproduce, store, adapt, publish, translate and distribute your content across our marketing channels and any existing or future media.
    2. You grant to us the right to sub-license the rights licensed under section 7.1.
    3. You grant to us the right to bring an action for infringement of the rights licensed under section 7.1.
    4. You hereby waive all your moral rights in your content to the maximum extent permitted by applicable law; and you warrant and represent that all other moral rights in your content have been waived to the maximum extent permitted by applicable law.
    5. Without prejudice to our other rights under these general terms and conditions, if you breach our rules on content in any way, or if we reasonably suspect that you have breached our rules on content, we may delete, unpublish or edit any or all of your content.
  8. Use of Website & Mobile Applications
    1. In this section 8 words “Platform” and "website” shall be used interchangeably to refer to Efreshli’s websites and mobile application.
    2. You may:
      1. view pages from our website in a web browser;
      2. download pages from our website for caching in a web browser;
      3. print pages from our website for your own personal and non-commercial use, providing that such printing is not systematic or excessive;
      4. stream audio and video files from our website using the media player on our website; and
      5. use our Platform services by means of a web browser, subject to the other provisions of these general terms and conditions.
    3. Except as expressly permitted by section 8.2 or the other provisions of these general terms and conditions, you must not download any material from our website or save any such material to your computer. 
    4. You may only use our website for your own personal and business purposes in respect of purchasing products on the Platform.
    5. Except as expressly permitted by these general terms and conditions, you must not edit or otherwise modify any material on our website.
    6. Unless you own or control the relevant rights in the material, you must not:
      1. republish material from our website (including republication on another website);
      2. sell, rent or sub-license material from our website;
      3. show any material from our website in public;
      4. exploit material from our website for a commercial purpose; or
      5. Redistribute material from our website.
    7. Notwithstanding section 8.6, you may forward links to products on our website and redistribute our newsletter and promotional materials in print and electronic form to any person.
    8. We reserve the right to suspend or restrict access to our website, to areas of our website and/or to functionality upon our website. We may, for example, suspend access to the website during server maintenance or when we update the website. You must not circumvent or bypass, or attempt to circumvent or bypass, any access restriction measures on the website.
    9. You must not:
      1.  use our website in any way or take any action that causes, or may cause, damage to the website or impairment of the performance, availability, accessibility, integrity or security of the website;
      2. use our website in any way that is unethical, unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity;
      3. hack or otherwise tamper with our website;
      4. probe, scan or test the vulnerability of our website without our permission;
      5. circumvent any authentication or security systems or processes on or relating to our website;
      6. use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software;
      7. impose an unreasonably large load on our website resources (including bandwidth, storage capacity and processing capacity);
      8. decrypt or decipher any communications sent by or to our website without our permission;
      9. conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent;
      10. access or otherwise interact with our website using any robot, spider or other automated means, except for the purpose of search engine indexing;
      11. use our website except by means of our public interfaces;
      12. violate the directives set out in the robots.txt file for our website;
      13. use data collected from our website for any direct marketing activity (including without limitation email marketing, SMS marketing, telemarketing and direct mailing); or
      14. do anything that interferes with the normal use of our website.
  9. Copyright & Trademarks
    1. Subject to the express provisions of these general terms and conditions:
      1. we, together with our licensors, own and control all the copyright and other intellectual property rights in our website and the material on our website; and
      2. all the copyright and other intellectual property rights in our website and the material on our website are reserved.
    2.  Efreshli’s logos and our other registered and unregistered trademarks are trademarks belonging to us; we give no permission for the use of these trademarks, and such use may constitute an infringement of our rights.
    3. The third party registered and unregistered trademarks or service marks on our website are the property of their respective owners and we do not endorse and are not affiliated with any of the holders of any such rights and as such we cannot grant any license to exercise such rights.
  10. Data Privacy
    1. Buyers agree to processing of their personal data in accordance with the terms of Efreshli’s Privacy Policy.
    2. Efreshli shall process all personal data obtained through the Platform and related services in accordance with the terms of our Privacy Policy..
  11. Limitations & Exclusions of Liability
    1. Nothing in these general terms and conditions will:
      1. limit any liabilities in any way that is not permitted under applicable law; or
      2. exclude any liabilities or statutory rights that may not be excluded under applicable law.
    2. In respect of the services offered to you free of charge we will not be liable to you for any loss or damage of any nature whatsoever.
    3. Our aggregate liability to you in respect of any contract to provide services to you under these general terms and conditions shall not exceed the total amount paid and payable to us under the contract. Each separate transaction on the Platform shall constitute a separate contract for the purpose of this section 11.3.
    4. Notwithstanding section 11.3 above, we will not be liable to you for any loss or damage of any nature, including in respect of:
      1. any losses occasioned by any interruption or dysfunction to the website;
      2. any losses arising out of any event or events beyond our reasonable control;
      3. 13.5.4. any loss or corruption of any data, database or software; or
      4. any special, indirect or consequential loss or damage.
  12. Indemnification
    1. You hereby indemnify us, and undertake to keep us indemnified, against any and all losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by us to any third party in settlement of a claim or dispute) incurred or suffered by us and arising directly or indirectly out of your use of our Platform or any breach by you of any provision of these general terms and conditions or the Efreshli codes, policies or guidelines.
  13. Breaches of these General Terms & Conditions
    1. conditions, or if we reasonably suspect that you have breached these general terms and conditions or any Efreshli codes If we permit the registration of an account on our Platform it will remain open indefinitely, subject to these general terms and conditions.
    2. If you breach these general terms and, policies or guidelines in any way we may:
      1. temporarily suspend your access to our Platform;
    3. permanently prohibit you from accessing our Platform;
      1. block computers using your IP address from accessing our Platform;
      2. contact any or all of your internet service providers and request that they block your access to our Platform;
      3. suspend or delete your account on our Platform; and/or
      4. commence legal action against you, whether for breach of contract or otherwise.
    4. Where we suspend, prohibit or block your access to our Platform or a part of our Platform you must not take any action to circumvent such suspension or prohibition or blocking, including without limitation creating and/or using a different account.
  14. Entire Agreement
    1. These general terms and conditions and the Efreshli codes, policies and guidelines shall constitute the entire agreement between you and us in relation to your use of our Platform and shall supersede all previous agreements between you and us in relation to your use of our Platform.
  15. Variation
    1. We may revise these general terms and conditions and the Efreshli codes, policies and guidelines from time to time.
    2. The revised general terms and conditions shall apply from the date of publication on the Platform.
  16. Severability
    1. If a provision of these general terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.
    2. If any unlawful and/or unenforceable provision of these general terms and conditions would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.
  17. Assignment
    1. You hereby agree that we may assign, transfer, sub-contract or otherwise deal with our rights and/or obligations under these general terms and conditions.
    2. You may not without our prior written consent assign, transfer, sub-contract or otherwise deal with any of your rights and/or obligations under these general terms and conditions.
  18. Third Party Rights
    1. A contract under these general terms and conditions is for our benefit and your benefit, and is not intended to benefit or be enforceable by any third party.
    2. The exercise of the parties' rights under a contract under these general terms and conditions is not subject to the consent of any third party.
  19. Law & Jurisdiction
    1. These general terms and conditions shall be governed by and construed in accordance with the laws of the Arab Republic of Egypt.
  20. Our Company Details
    1. The Platform is operated by Efreshli for Designs. We are registered in the Arab Republic of Egypt under commercial registration number 139424, and our registered office is at 35A Mohamed Mazhar, Zamalek, Cairo 11211 You can contact us by via the Platform or by email at hello@efreshli.com.

 

Request Efreshli Account Deletion

Your Right to Delete Your Account

Users have the right to request the deletion of their accounts and most of their personal information from our platform. This process will anonymize your personal data, but certain information, such as your order history, may be retained for legal or business purposes.

How to Request Account Deletion

  • Automated Deletion: You can delete your account directly by clicking on the following link, , and follow the prompts to complete the process.

  • Manual Deletion Request: If you prefer, you can request account deletion by contacting our customer support team. Please email us at hello@efreshli.com with the subject line "Account Deletion Request," and include your account email address for verification.

What Happens When You Delete Your Account

Upon account deletion, your personal information, such as your name, email address, and contact details, will be deleted from our systems. However, your order history, transaction details, and any other information required to comply with legal, regulatory, or business obligations will be retained. This retained data will no longer be linked to your personal identity.

Reactivation of Deleted Accounts

Please note that once your account is deleted, it cannot be reactivated. You will need to create a new account if you wish to use our services again.

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